What Audience Really Want From Hindi Movie Channels
And the award for the best actor goes to none other than…
Skipped a heartbeat when your favorite superstar won an award for his/her performance? That’s the impact Bollywood films leave on us. Ever since we were born, Hindi movies has always been a part our conversations. Be it relatives sharing latest gossips on celebrities or technology driven instruments playing our favorite songs no matter where we go. It is too difficult to deny that we are surrounded by Bollywood and its gimmicks.
One of the main reasons for this is that everyone wishes to know what’s happening in their favorite celebrity’s life and the only way to get this information is through media channels. Media channels have made this a source to increase their TRPs as well as made this a platform to generate content for their audience. Not only news channels but also Hindi Movie channels now showcase sneak peeks of celebrity talks, behind the scene drama and also promotional stunts, to keep their audience entertained. These Bollywood movie channels have found a source of keeping themselves ahead in the competition by providing the best content or content that would amuse the audience, which no one else would talk about.
But with so many channels on the block, most viewers tend to miss out on the best content and shows offering the information based on their favorite celebrities and their interviews.
To deal with this issue, channels have taken a step ahead to tap their audience. In case viewers miss out on channel programs due to time constrains, they can always catch it online. That’s because channels have introduced the concept of online video content on their portal. So now viewers who miss the shows telecasted by these channels can directly go online and watch the same content whenever they want. To attract a large number of viewers, channels have also added special content especially for their online viewers. Another common way practiced by most channels is contests. Channels have smartly started directing their viewers to their online content through contests such as ‘watch the video and answer three simple questions to win amazing prizes’. Also, most Hindi Movie channels like Max, Colours and Life OK have constantly come up with ideas on social media platforms which direct their viewers to their portals.
With interesting campaigns and thoughts, most channels are definitely building their set up to tap their audience from every source possible. From here it will be interesting to see who tops the charts and successfully keeps their audience asking for more and who will fail to provide all the masaledar content the audience wants to see from a Hindi movie TV channel.